Austin, TX - Music Capitol of the World?
Every spring aspiring and professional musicians alike descend on Austin, TX for the annual SXSW music festival, joining promoters, managers, marketers, and music fans for a week of frantic live music, parties, and general chaos. The festival has expanded to include “Interactive” and “Film” conventions catering to the Mobile/Tech and Independent film industry… but the heart of SXSW is clearly the music.
Upon landing in Austin it’s apparent that this is a music town. Guitar cases and gig bags abound, resting in hands and slung over shoulders throughout the airport terminals and dotting the curbs and corners of the 6th street mecca.
Reunion Blues hit Austin to participate in the “Gear Expo” – a sideline convention designed to put MI companies in direct conversations with our most active customers – the musicians slugging it out amidst the crowds and in the clubs, each hoping to catch a break in the ever changing, highly competitive, and always challenging music business.
While the festival has gotten pretty massive in it’s 25 years, featuring some of the top names in popular music (Foo Fighters, Kanye West, and Bright Eyes were just a few of the “headlining” acts this year), most of the venues served as showcases for new and upcoming “independent” acts. I was fortunate to be able to catch several showcases over the course of the week, enjoying some great young bands I was familiar with and finding a number of new acts that demand attention.
My first showcase experience at SXSW, which also turned out to be the most memorable, was Esben and the Witch, hailing from Brighton, England. Anyone who knows me will confirm my obsession with so-called “dark” music, and having just discovered the brilliant Violet Cries record a few weeks before SXSW, I was really looking forward to this show.
The band loaded in their own gear and did their own soundcheck, which brought back memories of my own gigging past… no rock star egos here, just hard-working musicians getting ready to give their best to the crowd. And give they did.
Esben and the Witch
Daniel Copeman (in silhouette) and Rachel Davies performing "Eumenides" @ SXSW 2011
Rachel Davies’ siren-like voice brought an ethereal warmth to the bleak soundscape of guitar, noise, and pulsating beats constructed by Daniel Copeman and Thomas Fisher. At one point during the performance, all three members took turns battering a single floor tom, which conjured the impression of some antediluvian pagan rite, and during the closing track “Eumenides” Daniel dragged the drum out into the crowd while Rachel pummeled a crash cymbal for the song’s finale. The whole experience was so “punk”… it elevated Esben from “band to watch” to one of my favorite bands (and I made sure to catch their set the next night.)
Had that been my only live music opportunity at SXSW I think I could have gone home happy, but this was only day one… and as the crowds descended on downtown Austin, the bands gathered in all of the city’s near 200 venues to play to industry and fan alike (some performing 10 or more times over the course of the week!) Frankly, there were so many bands playing at any given time (over 1800 bands on the “official” showcase list) that inevitably some great talent would be missed (Zola Jesus, I’m sorry!)
Here are a handful of other great bands I caught during the week:
Junius
Junius are one of the best rock bands around in my opinion... making heavy but "artsy" music... no one else could pull off a hard rock art record about Immanuel Velikovsky! They totally owned this crowd.
Menomena
If you haven't heard their "Friend and Foe" record you need to pick it up immediately. By far the most creative CD artwork packaging ever made.
Lavinia
From Boston, MA. Their songs build nicely, from melancholy to heavy rock... their new EP "There is Light Between Us" is excellent!
Tigers That Talked
Hadn't heard of these Brits before SXSW but they won me over... great songwriting with bursts of punk energy.
Weekend
Hailing from San Francisco... The bass player sound checked with "Age of Consent". They sound a bit like Joy Division played through some of Oliver Ackermanns effect boxes and they totally rocked.
Violens
I really love these guys... they play complex pop music that manages to incorporate influences ranging from Norwegian Black Metal to the Smiths and from the Beach Boys to New Order. Awesome.
Braids
Another new discovery for me... lush ambient and psychedelic pop. A great find!
Class Actress
Fat Analog synths and 80's dance pop... Elizabeth Harper was really cool, after the show I mentioned to her that my wife was a huge fan and she dug a CD out of her bag so I could bring home a souvenir. Classy!
Battle Circus
Hailing from New Zealand, these guys play aggressive and complex music that appeals to my proggy side. Looking forward to picking up their record as soon as possible!